A traditional success program is any product, program or system designed to show you "how to do something." As we’ve already seen, this is a good idea – after all, if you want to do something, like drive a car, tie your shoes, or make a million dollars, it makes sense to learn "how" to do it.
So in traditional success programs, they teach you what I call the How-To’s of Success. It was perfectly logical to teach human beings how to do the thing called "succeed" – because, as I’ve already shown you, everyone wants to do it!
But here’s where we run into a little problem – a $411 Billion problem. With Americans spending more than $11 Billion a year on self-help products individually – and with the problems associated with this issue costing corporate America over $400 Billion a year – you would think that no one would ever be stuck, right? And that everyone who’d been using these programs would be living the life of their dreams, right?
Well, it sounds good. Unfortunately, we know it’s just not true. We all know people who appear to have everything in place to be wildly successful, yet who are still holding themselves back.
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